RETAIL 4 BRANDS

Your Marketplace and Amazon Agency

Making Brands Win Big on eRetail

The Retail Agency dedictated to Marketplace & Amazon, at the service of brand performance.

We help brands win big on eRetail

Retail 4 Brands is:
100% dedicated to Retail and Marketplaces
100% transparent
100% performance
100% accredited to Amazon Marketing Services


54% of all product searches start on Amazon vs 46% for all other search engines (inc Google)

Solutions

End to End solutions to tackle all Marketplace and Amazon Challenges for Brands:

What organisation should I put in placee?
Quel est le potentiel de chiffre d'affaires sur le eRetail ?
How can I maximise my ROAS?
How do I improve my customer experience on Amazon?
What type of assests should I build?
How much should I invest on Amazon Advertising?
What is the impact of TV and Social on eRetail sales?
How can I optimise my tech stack for eRetail results?
Who sells my products? and at what advertised price?
How can I in-house?

Retail 4 Brands is your business partner at each step of the retail lifecycle

Should you want to launch a last minute campaign or launch a new product, Retail 4 Brands dedicated team of integrated specialists can support you at each step of the Retail life cycle.

Retail Strategy

From long term strategy to short term actions orchestration.

At Retail 4 Brands, we maximise each marketplace Amazon opportunity to amplify your incremental revenue. Feed by data – From Amazon, industry and other Marketplaces), Retail 4 brands will analyse category trends, crossing with brands business data, anticipates competitor behavior to put in place the best possible strategies in order to maximise product short term profitability and long term opportunities. Orchestrating the different agency specialists, the retail strategists is the architect of retail performance.

Orchestrating the different agency specialists, the retail strategists is the architect of retail performance.

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Retail Customer Experience

Ensures the best Retail Experience for Customers on Marketplaces

Should be designing content, tracking buy box, or handling reviews, our obsession at Retail 4 Brands is giving your brands and products the best possible Customer experience; a Customer experience that needs to be consistent in each market but in line with market specificities.

We optimise our content towards Amazon Retail Readiness; shooting high definition pictures, copywriting insightful titles and product description, editing real situation videos or by creating enhanced formats such as Amazon A+ content or Stores. More than anything client reviews serve as beacons in the Marketplace wilderness, we have a set up a unique process to monitor reviews and handle negative reviews.

At Retail 4 Brands, we manage customer experience through creative process optimized through our technological solutions and boosted by human.

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Retail Activation

Retail Advertising at the service of sales amplification on marketplaces

At Retail 4 Brands, we have adapted Data Media Planning and Trading principles to Retail Media Opportunities
mostly managed in self service but connected to our retail media partners to benefit from closed betas. We connect 1st and Amazon data to maximise product sells and acquisition of new clients.

We exploit solutions from search retail to otpimise sales, programmatic retargeting to increase the lifetime value of clients or video solutions to ensure product discoverability. Each Media Opportunity is maximised through processes, talents and machine learning.  

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Retail Data Science

Leveraging Marketplace to drive Actionable Strategic Insight to drive sales and customer knowledge.

Amazon’s data is decentralized (between ARAP, Sponsored Products & Brands, Amazon DSP) and therefore underutilized by brands, Retail 4 Brands has therefore put in place a unique reconciliation protocols to connect heterogeneous sources of data, activable through a unique data suite.

Feeding each step of the retail lifecyle by bringing unique strategic insights to the Retail Strategist, Content Improvement to the Retail Designer or unique real time optimization routes to our Retail Planer.

With a unique knowledge of marketplace media solutions, we have put in place proprietary algorithms to inform and automate content creation and real time advertising optimization.

By connection to external factors such as TV or Social Advertising, Retail 4 Brands created market unique solution to measure the real contribution of each media chanel to Retail Performance.

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Our offers – 100% performance driven

Consulting & Audit

to help you identify eRetail opportunity, threats and organizational challenges

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Content & Creation

To ensure the best depiction of your products

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Activation & Execution

Retail media buy to amplify sales and discoverability

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Talents

At Retail 4 Brands, we believe in human amplified by technology and that the whole is greater than the sum the of its part Our talents are specialized in retail and Amazon Accredited as well as fluent in marketplace solutions

We have Strong Values that drive us day to day
- Business Partners… obsessed with client performance
- Acting as Owners… and sharing success
- Faill Fast…but Often Right
- Always Learning…in an ever changing world
- Frugal… getting the most out of each opportunity
- All equals… but with diversity
- Simplicity… but not Simplism

Founder

Lawrence Taylor : 15 years of experience on digital and the last 8 years setting up the social, programmatic, performance and mobile practices of the Havas Group. After managing over 1200 talents and 1,5 bn in yearly ad spend, he choses the entrepreneurial route for the next digital revolution : Amazon and Marketplace Marketing and helping brands meet those challenges

Lawrence holds two masters in Engineering and Business Administration and is both French and British

Hiring

Retail Analyst (stagiaire)

De formation supérieure, à l’aise avec les chiffres, vous avez une soif d’apprendre et recherchez une première expérience professionnelle. Nouvelle entreprise, nouvelle fonction, vous voulez prendre la vague la plus innovante du digital et accompagner la croissance d’une start-up. Venez nous rejoindre : jobs@retail4brands.com

Head of New Business & Marketing

5 à 6 ans d’expérience commerciale en particulier dans les medias digitaux, un réseau chez les acteurs industriels, un profil de start-uper. Si vous savez créer une opportunité commerciale, que vous ne savez pas ce que « non » veut dire et que vous êtes obsédé par la performance et le retail, venez nous rejoindre (jobs@retail4brands.com)

Data Scientist

2 à 3 ans d’expérience, une expérience de la data science, vous savez connecter des sources de données hétérogènes et vous voulez écrire votre destin avec des 0 et des 1. Vous avez toujours préféré le sudoku aux mots croisés, les chiffres aux lettres mais vous savez en parler, venez nous rejoindre : jobs@retail4brands.com

News

Let's Talk

Contact us through parlons@r4b.fr
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